Thirty years is a milestone, and we're celebrating it the way we always have: by continuing to support artists we love. It's truly an honor that several of Polyvinyl’s very first artists are still part of the label today, sitting alongside new artists releasing their very first records. That connection between where we started and where we're going has us so excited for the next 30 years!

To help celebrate 30 years of Polyvinyl, we collaborated with designers and longtime label friends Drew Ryan and Eli Berry of Slowdown Dry Goods to create a new selection of merch items that will be available for years to come.

Here's a full rundown of our new additions: 

💫 Falling Star Chore Jacket
🌟 Falling Star T-Shirt
🌐 Midwest World Wide T-Shirt
👟 Long Run T-Shirt
🌠 Falling Star Hat
🍅 Tomato Tote Bag
🛹 Falling Star Fingerboard
🔐 Illinois World Wide Keychain
🖍️ Identity Crisis Compass Sticker Pack

While you're checking out our new offerings, immerse yourself in thirty years of Polyvinyl with our latest edition of Direction featuring tracks from across our catalog <3