In February 2024, just shy of the tenth anniversary of Alvvaysβ self-titled debut, its second song and single, βArchie, Marry Me,β reached a rarified threshold for our streaming ageβone-hundred million listens through a single platform. For the worldβs biggest pop stars thatβs an average achievement, but for an upstart indie rock band then writing in a backroad farmhouse on a Canadian island, it represented a staggering proof of connection and widespread resonance. Makes sense, after all: βArchie, Marry Meβ is a softly stinging, pointedly funny portrait of a common end-of-youth predicamentβto wed or not to wed, to involve the state and the possibility of financial ruin when youβre already saddled with student loans and just trying to survive. Instantly relatable, it is an anthem about prescribed social expectations and delighting, however noncommittally, in outcast status.
Now remastered by Bernie Grundman and reissued with deep cut βUnderneath Usβ to mark a glorious decade of deadpan jangle, Alvvays feels that way from end to endβliterally, from the opening stalking-you-with-love anthem βAdult Diversionβ to the ennui escapism of sci-fi closer βRed Planet.β In a little more than 30 minutes, Alvvays give us a song about loving someone to actual death (βNext of Kinβ), how keeping secrets will destroy what you think you want (βThe Agency Groupβ), and another incisive song about the societal demands of love and marriage (βAtop a Cakeβ). When Molly Rankin, Alec OβHanley, Kerri MacLellan, and Brian Murphy cut these songs with Chad VanGaalen in 2013, long before they had a record deal, they were, in fact, young adults trying to figure out these encroaching exigencies for themselves. Again, these problems donβt age; some of us just happen to be lucky enough to age out of them.
Little of this would matter if the songs themselves didnβt stick, if the melodies werenβt as timeless as the topics. But the tension between Alvvaysβ shimmer and snap and Rankinβs knowingly droll delivery connects these numbers to a brilliant and deep rock continuum, from the glories of C86 and the triumphs of Athens in the β80s to Celtic folkβs own magnetic candour. Each of these songs lands several hooks apiece: the sparkling drum-machine drift of βDives,β the noise-caked sway of βThe Agency Group,β and, of course, the half-diffident and half-confident matrimonial plea of βArchie, Marry Meβ and that pearly guitar lick. Ten years ago or ten years from now, here are ten songs to slip in your pocket and pull out when the decisions of the world seem to swirl like the very guitars that shape them.